Have you ever wondered today we don’t see what we want to see but we see what the mass media wants us to see. Few bunch of people who sit in the place called editors office sit and decide what we see. What an irony of life. In the name of freedom of press there is just a wild fight of the TRPs and sale volume.
The interest of the viewers has been sidelined so much so that today the subscribers don’t even know what is that they want or what should they expect.
I appreciate the way the doordarshan(DD) channel for having kept its virginity. I call it virginity because it has never let go of its values. I recall from the days when I was a kid and the only channel coming on my home TV was doordarshan. Even today the shows broadcasted in the channel are so meaningful.
The people in the media have taken the viewers for granted. They think whatever bull they show on tv will be accepted. They are falling short to make a meaningful flow of information and choking the information and manipulating it the way they want. Today we see or hear what the media wants us to hear.
They just make people get glued to mega(chewing gum) serials and wasting the precious families quality time. The highest viewed programs today are from those relating to crime sectors. No wonder why crime rates are rocketing high at such an alarming rate. They are just behaving as a slut to a greedy landlord who does anything he wishes for the sake of some coins. The common is being deprived his right to information without his knowledge.
There are some shows on tv(for eg: splitsvilla on mtv) on which in the name of open mindedness are ruining our culture and the people are happy watching. Can the media stoop down to this level just to make more and more people watch it. don’t they have some guidelines to follow. And moreover the media acts in India are so toothless.
Its very clear. Today’s media in no more interested in unearthing the true facts, which is what is its primary function. India has some hundreds of channels and most of them private. They don’t even make an effort to educate the people about the culture of our country. I agree making people familiarize with the culture of the world is very necessary in today’s global setup but that doesn’t mean its don’t at the cost of not educating people our countrymen about our country and what has it stood for. Whenever there is the a birth anniversary of a great Indian leader not even a mention about him is made these days. How do you think the younger generation in gonna get to know about them. With our education system mostly concentrated towards scoring marks and piling up marks card it becomes the immediate duty of the media that is should carry on the duty what it was built for.
In times of festival only the glamorous side of it is shown but never the value of it or the reason why it was initiated for the first place in discussed. Unless and until we contain this enormous power of the media in the right way the very essence of culture is going be strangled by neck by the very own media which is meant to prevent.
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